This award-winning fluoride & SLS free formula contains Coconut, Calendula & Aloe Vera to maintain healthy teeth and gums and protect against early signs of decay. "My little boy refused to brush his teeth, it was always a huge battle, but now... now he has truthpaste I don't have to fight him. He loves his toothpaste soo much." "This is the only toothpaste my toddler will use, lovely taste and lasts for ages! What’s not to love." "Kids love it! We (parents) love it. There's no messy tube to clean and no plastic to throw away. The flavours are great and honestly it lasts so much longer!!" INGREDIENTS: Calcium Carbonate, Sorbitol, Xylitol, Aloe Barbadensis Leaf Juice, Bentonite, Cocos Nucifera (Coconut) Oil, Citric Acid, Helianthus Annuus (Sunflower) Seed Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Calendula Officinalis Flower Extract, [Limonene], Tocopherol (Vitamin E), Xanthan Gum. Certified Organic, Certified Fair Trade, [Occurs Naturally in Essential Oils]