What Nature Intended For Toothpaste To Be We kept the good and removed the bad. No fluoride. No toxins. No harsh ingredients. With 5% nano-hydroxyapatite and bentonite clay, ZOOBA Labs keeps your teeth healthy and clean with the safest and best ingredients. Stop putting toxins into your body. Keep yourself clean and healthy. Pay attention to what you use, especially in something as important as your smile. Active Ingredients Hydroxyapatite: A naturally occurring crystal lattice mineral that is a safe, new alternative to fluoride based pastes. It is nontoxic and biocompatible, making it a perfect new natural oral care solution. Bentonite Clay: a rich alkaline mineral that reacts with water to attract dirt particles that build up in the mouth. A very fine powder that polishes enamel without harmful abrasives and helps remove surface stains on teeth.