About ZOŌBA Lab.

What Toothpaste Should Have Been. At ZOŌBA Lab, we believe toothpaste should be genuinely healthy—not just effective. While conventional toothpastes contain fluoride (a toxic ingredient), we've created a better alternative that's both dentist and RDH approved. Our mission combines nature with science for clean, effective oral care without harmful ingredients. The main minerals are sourced from French mountains, our formula centers on hydroxyapatite—a biomimetic material clinically proven to remineralize enamel and reduce sensitivity as effectively as traditional ingredients. Every component serves a research-backed purpose, including our bentonite clay that reduces harmful bacteria while naturally detoxifying. From peppermint oil to premium minerals, each ingredient supports both oral health and environmental sustainability. As a cruelty-free, vegan brand, we deliver professional-grade results without compromising ethics. Our biocompatible formulations are safe for the entire family. The ZOŌBA Lab Promise: Science-backed formulations made in USA Premium French mountain minerals Zero fluoride, zero compromises Research-validated effectiveness Sustainable practices throughout Ethical, cruelty-free approach Join our mission to transform oral care into an experience that respects your body and our planet. Because every smile deserves to shine naturally, powered by proven science and professional approval.Read their story