Wholesale Chasing the Cherry Blossom

The flowering of the cherry blossom is a powerful symbol of hope in Japan. The first buds open in the south in March and within six weeks the whole country has celebrated the blossom's return as a signal of new beginnings; the new academic year begins and young workers traditionally embark on their first jobs.
Intrigued by this unique national celebration, and by Japan's rapid modernisation in the last sixty years, Lowell Sheppard sets out on a six week adventure through the 2000 mile length of the country, following the flowering of the blossom as it progresses north.
Travelling on a bicycle, he experiences at close hand both everyday Japanese life and the glorious visual feast of the blossoms as he visits 100 viewing sites before the season is over. But when it ends, the sense of national disillusionment is tangible...
This intimate encounter with the Japanese at their least inhibited reveals how they are coping with the transition from modernity to post-modernity and ...