Luxury reimagined as a means to offer high-end formulation, feel, and performance to an audience with compromised, sensitive, or concern-prone skin- as well as anyone looking to go clean with their beauty routine! Get radiantly renewed hydration to your hair and scalp with a gentle blend of essential nutrients perfect for sensitive, allergy-prone skin. With a base of hydrating aloe vera and made fragrance-free, Ultra Gentle Hypoallergenic Shampoo helps maintain the skin’s natural moisture barrier for a balanced clean while boosting the hair’s natural shine. Vegan, fragrance-free, and free from allergens, sulfates, parabens, gluten, alcohols, synthetic dyes, irritants, and phthalates, this product is especially ideal for anyone looking to embrace a clean beauty ritual due to pregnancy, breast feeding, eczema, or psoriasis. Cleanse without compromise.