Our organic, ceremonial grade Magic Hour Matcha is sourced from a pristine, lush valley in Kagoshima, Japan, far away from pollutants and toxins. The tea leaves are carefully harvested and stored in a dark place, only ground to order just before it is sent to our shop for packaging. The freshness of the tea is both reflected in its bright green hue and sparkling taste on the tongue. Its creamy Umami flavor spreads over your palate delicately, flecked with overtones of sun-warmed grass. Ingredients: Organic Ceremonial Matcha 700 Green Tea Breaking News in the Science of Matcha: The world’s first clinical trial to assess matcha’s inhibitory effects on the decline of cognitive function was recently conducted.