Best known for his paintings Irises and Red and White Plum Blossoms, Ogata Kōrin (1658–1716) was a highly successful artist who worked in many genres and media—including hanging scrolls, screen paintings, fan paintings, lacquer, textiles, and ceramics. Combining archival research, social history, and visual analysis, Frank Feltens situates Kōrin within the broader art culture of early modern Japan. He shows how financial pressures, client preferences, and the impulse toward personal branding in a competitive field shaped Kōrin’s approach to art-making throughout his career.