Bring the heat to your retail counter with the Snoop Dogg x BIC EZ Reach Lighter Display. This collaboration between the iconic rapper and the world's most trusted lighter brand is a must-have for any smoke shop, convenience store, or novelty retailer. The display features 40 collectible BIC EZ Reach Lighters, each adorned with exclusive, vibrant Snoop Dogg graphics. This is more than just a lighter; it's a limited-edition accessory that capitalizes on a powerful pop culture fusion. Key Selling Points for Retailers: High-Demand Collectible: The fusion of Snoop Dogg's legendary status and BIC's brand recognition creates an impulse-buy item that draws customers in and drives sales. Retail-Ready Display: The compact, 40-count display box is designed for easy placement on any countertop, maximizing visibility and encouraging impulse purchases at the point of sale. Superior Functionality: The EZ Reach wand makes lighting candles, grills, and other hard-to-reach places a breeze, offering a practical benefit that customers appreciate. Unmatched Quality: As with all BIC products, these lighters are 100% safety-tested and provide up to 50% more lights than other non-refillable pocket wands, ensuring customer satisfaction and repeat business. Offer your customers a piece of pop culture history and watch your sales ignite with this high-turnover display.