Wholesale Roast: A game of sinister sweetness and cozy betrayal

Your customers will be drawn in by the hand-illustrated "cunning cuteness" without even reading the rules. And, at an MSRP of $25, it hits the "Goldilocks" zone of gifting: affordable enough for a spontaneous "thinking of you" gift, yet high-quality enough to be the centerpiece of a family game night. The contrast of the adorable marshmallow characters with the "poker-meets-Uno" strategy of cozy betrayal makes it an instant conversation starter. Who is Buying Roast? The Impulse Gifter: Looking for a unique, $25-range item that feels personal and artisanal. The Outdoor Enthusiast: Campers and hikers who want a screen-free, portable way to "roast mallows" after the sun goes down. The Modern Family: Parents who want a game that is simple enough for kids to learn in five minutes, but "dastardly" enough for adults to stay engaged. Proven Market Success You don’t have to wonder if it will sell; the data is already in. Since launching, Roast has landed in over 50 stores with a 30% reorder rate. Most shops see their first 10 copies move quickly with zero in-store marketing required—the art does the selling for you. When people see the mallows, they buy the mallows.