Your kicks came with shoelaces, but do those laces represent you? Heck no! They're plain and let's face it - boring. Our KickStrands are the perfect addition to your kicks. Express yourself with your shoelaces - be it fun, flirty, or serious.  What suits you? Check out all the options! * Various colors available including gender neutral and two-tone * Reflective * Velvet * Glitter * Fleck * Round * Logo