What it is (for your shop): Backyard’s joyful, confetti-core classic. Rainbow Sprinkle pairs tasty peanut butter with festive sprinkles for a scoop that’s equal parts fun and functional—built for bakery counters, coffee bars, gift tables, and family-friendly sets. It sells on sight, then earns repeat buys on taste. What's inside: Peanut Butter + Rainbow Sprinkles Why it moves: Instant eye-catcher - Color pops on shelf and in photos—easy “add to basket” for gifters and parents; Demo in seconds - One vanilla wafer or apple slice = two-second conversion; All-day versatility (not just dessert) - Toast, yogurt bowls, oatmeal, apple slices, milkshakes, ice-cream topping, and party boards; Great for bundles - Merch with candles, cake mixes, ice-cream pints, birthday cards, or local-maker gift sets. Flavor & texture notes: Creamy, lightly sweet peanut butter with a cheerful sprinkle crunch—balanced so it works at breakfast and for treats. How to sell it (quick playbook): Two-bite test - Rainbow Sprinkle on a graham → follow with a sip of house milk or cocoa; Menu riffs - Birthday Toast—thick schmear + banana coins + extra sprinkles; Shake Upgrade—a spoonful blended into vanilla or chocolate; Party Board Dip—pair with strawberries, cookies, and pretzels. Wholesale details: Case: 6 jars / 11.8 oz (335 g) each MOQ: 1 case (starter-friendly) Lead time: Typically ships in 4-5 business days Shelf info: Best-by stamped on label SRP guidance: $10.99–$11.99/jar (adjust to local market; strong gift/impulse) Allergens: Contains peanuts, soy