!!! Product not available for USA, only available for Europe and UK This natural non-foaming toothpaste contains naturally occurring Calcium Fluoride (1350ppm) that helps remineralise enamel and prevent tooth decay. Flavoured with organic Peppermint oil for its cooling aroma and antibacterial properties, it's an alternative to conventional toothpastes as it removes surface stains naturally, without any harsh, abrasive or harmful chemicals. • Hydrating Cocoa Butter Formula • With Naturally Occurring Fluoride • Entirely Sustainable Packaging PACKAGING: Glass Jar^, Aluminium Lid^, Label*, Cardboard Box^*, Vegetable Ink*. ^Widely Recyclable, *Compostable. DIRECTIONS: Put a pea-sized amount onto your toothbrush. Brush for 2 minutes and rinse well. Store in a dry place.