With Softly Simple, you’re offering your customers a truly universal balm — one that works for newborns to grandparents, and everyone in between. More people than ever are ditching complicated routines and searching for minimal, effective products made with ingredients they trust. This balm checks every box: fragrance-free, tallow-based, safe for ultra-sensitive skin, and made with just 4 nourishing ingredients — all sourced from American farms. It’s an easy, approachable entry point for anyone curious about beef tallow skincare, and a must-have for shoppers dealing with skin sensitivities, allergies, or inflammation. Plus, it’s a great upsell alongside other products in your natural section — think baby gifts, postpartum care, or simple wellness essentials. If your customers are asking for clean, uncomplicated skincare that actually works, Softly Simple is the answer. Shelf Life: ~12 mo! 2oz Glass Jar Beef Tallow for Skin Natural Skincare, Tallow Balm, Baby Gifts, Baby Moisturizer