When your plastic dish scrubber is ready for replacement, these ergonomic long handled wood and metal dish scrubbing brushes are a great alternative. Each set of 4 (designed to be sold individually) can now be purchased either as softer-only, firmer-only, or in mixed case packs. Each brush is 9" long. In-store display ideas: these dish brushes can sell themselves as long as they are displayed prominently! Find two glass vases and have one vase for each of the two brush types and a hand-written placard with the pricing and other information. Please note also, like many of our products, this item arrives with no individual pre-packaging to reduce material waste for a more sustainable supply chain. We use paper and cardboard packaging and dunnage to ensure it is shipped safely. Not using plastic packaging and minimal usage of other biodegradable / recyclable packaging is a key part of our mission as a brand of sustainable personal care and home products.