THE ONLY 100% FROM PLANTS SHAMPOO ON THE MARKET: All existing plant-derived or plant-based products on the market contain synthetic or artificial ingredients. We are THE ONLY 100% FROM PLANTS shampoo on the market. NON-TOXIC & CLEAN: Our shampoo is made without any synthetic, artificial, petroleum, or animal-derived ingredients. In addition, WE BAN 1400+ QUESTIONABLE INGREDIENTS commonly found in other so-called "natural," "green," or "clean" hair shampoos. Our shampoo has no nasty ingredients. BEYOND SULFATE-FREE: Our shampoo is not only sulfate-free but also betaine-free (used to replace sulfates and usually causes scalp itchiness and irritation). COLOR-SAFE FORMULA & SILICONE-FREE: Our shampoo is silicone-free and gentle for all hair types, including color-treated and keratin-treated hair. CRUELTY-FREE, VEGAN, & GLUTEN-FREE: Our vegan shampoo is also certified cruelty-free and gluten-free. It's an all-around win for the planet, for our furry friends, and for our hair.