This face primer is a real-life selfie filter. It’s a smooth and lightweight cruelty-free makeup primer that goes on before your foundation to minimize the appearance of pores and fine lines. At the same time, it’s working overtime to make sure your makeup doesn’t move an inch all day long. Comes in Matte and Illuminating. Ideal for: • Prepping • Brightening & Balancing Complexion • Minimizing Imperfections • Oil Control • Makeup Enhancing Why it’s SO good:  * It’s Cruelty-Free * Paraben-free formula with a sebum-controlling powder that combats oiliness * Sweatproof and waterproof * Enhances the appearance of makeup, brightens skin and balances skin tone * Lightweight, well-balanced priming formula that creates a smooth canvas for makeup application * Minimizes the appearance of pores and produces a matte finish - keeping makeup in place ALL day