Packaging and Burn Time: Each kraft tube contains 15 sticks. Incense sticks measure approximately 8.50" long, and each stick burns for about 1 hour. The size of your space will determine how long the fragrance will last. The aroma typically lasts anywhere from 2-4 hours. How To Use: -Light the end of the incense at a slight angle with a lighter or match, and allow it to burn for approximately 10-15 seconds. -Blow on the flame. Your incense should have a glowing red ember and a coil of smoke; this will allow it to continue to burn on its own. -Always burn incense on a heatproof, non-flammable holder only. -Be sure the room is well-ventilated and away from flammable materials and never leave incense burning unattended or near children, pets, or a draft.