[ACC Art Books] This new revised edition of the bestselling The Book of Rolex brings the latest information and expert commentary along with new images of this most desirable of watch brands. Horological trends flit by faster than ever in today’s fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the culmination of centuries of watchmaking expertise. Within this bestselling book you will find explanations of the making process, descriptions of the materials involved and expert commentary on what makes each Rolex wristwatch unique. This new revised edition of The Book of Rolex has been brought right up to date since it first published in 2015, to include all the latest information on this most desirable of watch brands along with many new images. Demonstrating how each model fits its social milieu, prese