Wholesale Restoring the Soul of Business

RESTORING THE SOUL OF BUSINESS Staying Human in the Age of Data Rishad Tobaccowala Hardcover Adult How to keep your intuition and human instinct intact in our current technological era. Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity. In Restoring the Soul of Business, business leader Rishad Tobaccowala will teach you how to establish the proper balance between human creativity and data-driven insights that can lead to increased revenue, profitability, retention—and even joy—in your career and business. You'll learn how to: • Understand the benefit that can be realized by combining emotion and data, human and machine, analog and digital. • Spot the warning signs of data-blinded companies who are failing to innovate well. • Explore how organizations of various sizes and industries have successfully reoriented their thinking on how to fuse technology and humanity. • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Restoring the Soul of Business provides practical tools and techniques that every organization should implement and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another. In the end, it’s the people that matter, and companies must never forget the soul that drives them.