Our Whitening Toothpaste, naturally certified to NATRUE standards, visibly enhances the whiteness of teeth by up to 3.5 shades in three weeks*, for a radiant smile. * Helps prevent plaque build up * No Synthetic Colours * No Artificial Flavours * Paraben Free * SLS Free * Vegan Friendly * Cruelty Free * NATRUE Certified Natural Ingredients Hydrated silica, water, sorbitol, glycerin, xylitol, lauryl glucoside, xanthan gum, sea salt, sodium cocoyl glutamate, Mentha viridis (Spearmint) leaf oil, stevioside, Eucalyptus globulus leaf oil, Aloe barbadensis (Aloe vera) leaf juice, Mentha piperita (Peppermint) oil, menthol, Leptospermum scoparium (Manuka) branch/leaf oil, Totarol, colourant (CI 77019 (mica), CI7811 (silica), CI 77491 (Iron oxide)). Directions Adults only. Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Rinse with a small amount of water. Avoid swallowing.