Pole not included. Happy Cow premium-quality flags are soft yet durable. Each flag is made from two panels of heavy-duty soft polyester with an exclusive sun-block backing to enhance the rich, vibrant colors of each design. The genius 2-ply design is weather, mold, mildew, and UV-fade resistant. We make our flags double-sided, so you can enjoy them from any angle. We use a process called dye-sublimation printing to ensure that your design is printed with the best quality. See our FAQs section for more information about our printing process. Our double stitching technique makes our flags highly resistant to fraying and ripping, so you can enjoy them season after season. Not only are the outside perimeter and each corner neatly double-stitched, but the ends of the sewn-in rod pocket at the top of the flag are as well, ensuring that they will withstand the test of time. Happy Cow garden flags measure approximately 12in X 18in, and are designed to fit most standard garden flag poles.