Wholesale When Plan B Fails: It's about how you Think... Plan... Respond... - Paperback

Report copyright infringement by Mark Wiener (Author) What happens when your backup plan isn't enough? In today's world, risk isn't a distant possibility, it's a daily reality! Cyberattacks, vendor failures, natural disasters, and leadership missteps don't just disrupt operations; they can destroy businesses. When Plan B Fails dives into real-world stories of companies caught off guard and the consequences that followed. Through vivid storytelling and executive insight, Mark Wiener, CEO of BizCom Global, reveals how even well-run organizations fall short when planning doesn't go far enough. From ransomware attacks and supply chain meltdowns to costly human error, this book shows what happens when plans collapse and what it takes to recover. If you're in the C-suite, this isn't just a book. It's a wake-up call. "Because when Plan B fails, only one thing matters; what you do next." Number of Pages: 102 Dimensions: 0.21 x 8.5 x 5.5 IN Publication Date: August 19, 2025