Wholesale Fever Dream by Elsie Silver

[Atria] From #1 New York Times bestselling author Elsie Silver comes a small-town, forbidden, rivals-to-lovers romance, the first book in the brand-new Western romance series Emerald Lake. Professional bull rider Emmett Bush is not looking for love. He’s looking for a paycheck to save his family’s farm from bankruptcy. So, when he agrees to be the leading man on a hot new reality dating show, Romance Ranch, he’s already decided it’s all one big performance. Until Julia Silva walks onto his property. Smart, snarky, beautiful, and off-limits in more ways than one. As the location consultant on set and the little sister of his most bitter professional rival, she’s the last woman who should pique his interest. Julia has been warned about Emmett. She knows better than to fall for his cocky swagger, broad shoulders, and smoldering good looks. Plus, she’s sworn off relationships. But as Julia and Emmett work together, mutual distaste grows into an unexpected connection and then… something more. Soon, they find themselves searching for excuses to spend time together and out of reach of the cameras. Knowing glances. Stolen kisses. Secret rendezvous. Still, Emmett signed up to play the role of an eligible bachelor searching for the one. His family’s land and legacy depend on him completing the show. The problem is, he’s already fallen in love. Just not with a contestant.