what it is: Pump up the volume! Essential amino acids provide easy and complete absorption of nutrients into hair’s innermost layers. Cleanse and rebuild each strand to a visibly fuller, lighter, and glossier finish, for hair that resists shedding, breakage and is larger than life! Sulfate and Paraben Free. SHAMPOO: Wet hair and lather from roots to ends. Rinse. CONDITIONER: After cleansing with shampoo, apply evenly from roots to ends. Leave in for 3-5 minutes and rinse thoroughly.