White Magic is truly an all-purpose seasoning. It works great as a dry rub on chicken, fish, & pork, but it doesn’t have to be cooked! It’s also wonderful tableside on pasta, salad, and veggies. The hint of citrus in this seasoning really ties the flavor together and reminds us of Mis’ Rubin’s Greek origins. Enjoy more flavor without the excess salt! We are a heritage brand with a tradition of quality since 1935. Mis’ Rubin’s sources and blends with premium ingredients. No MSG. Gluten Free. We ensure quality standards are met by regular testing of product, process, & capacity. 5 oz bottle