● NATURAL PURPLE COLOR & UNIQUE FLAVOR Discover the magic of the purple yam from the Philippines, a purple tuber with a sweet flavor and creamy texture, perfect for naturally coloring your culinary creations. A 100% organic natural dye. ● IDEAL FOR PASTRY & DESSERTS Create delicious ube ice creams, purple cakes, ube halaya (ube jam), or Filipino halo-halo. Give your recipes a natural color and Instagram food trend. ● SUPERFOOD RICH IN BENEFITS Naturally a source of antioxidants, anthocyanins, proteins, and vitamins, ube supports a healthy and gourmet diet. Our organic ube is low in salt and fat. ● AUTHENTIC PHILIPPINE ORIGIN From traditional Philippine cuisine, our ube powder is made from a tropical tuber grown under ideal conditions to preserve all its aromas and nutrients. ● 100% PURE & ADDITIVE-FREE Pure ube powder, with no added sugar, artificial flavor, or coloring. Vegan, gluten-free, and non-GMO product, for an authentic and natural experience. Bioptimal remains true to its values by offering only products certified organic by Ecocert.