White Jasmine Rice - BIO Ingredients White Jasmine rice (100%) – From organic farming. Certified by ES-ECO-023-MA Origin Thailand or Italy (the origin may vary, depending on stock availability). Description White jasmine rice is a long-grain rice variety characterized by its distinctive flavor and aroma. Also called Kao Hom Mali. Its scientific name is Oryza sativa. For decades, jasmine rice has confused the West, where the idea has taken hold that it smells like the flower it is named after. While it is indeed very fragrant, it has nothing to do with the jasmine flower. Nothing, except the color. When milled, the jasmine rice grain exhibits a delicate white, translucent, and shiny hue. Therefore, when it was discovered around 1950, it was named "rice of the white jasmine flower," which evolved into the current "jasmine rice."