Our Kids Toothpaste, naturally certified to NATRUE standards, features a gentle, sparkly gel formula for the prevention of plaque build up. * Sparkly Gel Formula * Helps prevent plaque build up * No Synthetic Colours * No Artificial Flavours * Paraben-Free * SLS-Free * Vegan Friendly * Cruelty-Free * NATRUE Certified Natural Ingredients Sorbitol, hydrated silica, xylitol, water, glycerin, Aloe barbadensis (Aloe vera) leaf juice, lauryl glucoside, xanthan gum, sodium cocoyl glutamate, caprylic/capric glycerides, potassium sorbate, stevioside, citric acid, aroma (flavour), colourant (CI 77019 (mica), CI7811 (silica), CI 77491 (Iron oxide)). Directions Children: Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.