This prized blend of Ayurvedic herbs has been regarded for millennia for their ability to nourish the scalp, keep hair healthy and strong, prevent balding and split ends, plus make hair silky, smooth, and more manageable (particularly for those with naturally curly hair). In Ayurveda, hair loss is caused by too much Pitta (the fire element) in the head. These herbs are cooling rejuvenates, calming Pitta while boosting hair growth. Many of them are also superb for the mind- added benefit! It can be used as a hair mask, applied 1-2 times per month, or for those with hair thinning concerns, it can be applied to scalp daily. We're so proud to note that NouRiche was featured in British Vogue's "Get Glossy" top 10 hair care picks for month of June 2020!