Golden Blond is a cream-based coloring treatment without ammonia for hair. It is the new permanent coloring system that adds intense highlights and extraordinary shine to natural or pre-lightened hair, neutralizing unwanted tones. It allows for the creation of light effects and sophisticated shades to fully customize the color, always ensuring a natural result. The formula is enriched with Argan Oil and Sugar Plex. Argan Oil, used for its emollient and moisturizing properties, stimulates the cellular renewal of hair. It contains vitamins E and A and various essential fatty acids and is particularly recommended for fragile, dry, damaged, and dull hair. Sugar Plex protects the hair structure and keeps the hair cuticles hydrated. It renews dry and fragile hair, making it soft, silky, and easy to comb. The coloring treatment does not contain ammonia, ppd, and resorcinol. Golden Blond allows for 3 different applications: STRAND APPLICATION – FIRST APPLICATION In a non-metallic container, the shades can be mixed in a ratio of 1:1.5 or 1:2 with the Golden Blond creamy activator, depending on the degree of lightening desired. Evenly distribute the prepared coloring mixture on the lengths and ends of the hair, leaving it on for about 15 minutes. At the end of the processing time, prepare the same coloring mixture again and distribute it evenly on the roots, respecting an additional processing time of 30 minutes. FINAL TREATMENT: after the processing time, gently rinse the hair with lukewarm water and shampoo. Golden Blond shades give better results on dark hair if applied after bleaching the hair with Golden Blond lightening powder. STRAND APPLICATION – TOUCH-UP In a non-metallic container, the shades can be mixed in a ratio of 1:1.5 or 1:2 with the Golden Blond creamy activator, depending on the degree of lightening desired. Evenly distribute the prepared coloring mixture on the hair regrowth, observing a processing time of 30 minutes. At the end of the processing time, add a little lukewarm water and extend the product to lengths and ends, maintaining an additional processing time of 10 minutes. FINAL TREATMENT: after the processing time, gently rinse the hair with lukewarm water and shampoo. Golden Blond shades give better results on dark hair if applied after bleaching the hair with Golden Blond lightening powder. TONING Bleach the strands with Golden Blond lightening powder, according to the processing times, and rinse. In a non-metallic container, the shades should be mixed in a ratio of 1:3 with the Golden Blond creamy activator at 7 volumes. Evenly distribute the prepared coloring mixture on the lengths and ends of the hair.