About Ayumi Naturals

Sheilesh Shah, known to many as Shi, is the visionary behind Ayumi. His lifelong passion for natural skincare and plant-based ingredients is more than a career, it’s a daily commitment. Shi is driven by a desire to support both inner and outer well-being. Believing that true beauty stems from holistic health, Shi set out to create ancient botanical traditions with modern skincare science. His goal is to create products that are not only effective, but rooted in authenticity and sustainability. For Shi, Ayumi is more than skincare, it’s about inspiring conscious, natural living. His vision continues to guide the brand, fostering a community built on self-care, balance, and the healing power of nature.Read their story