FORUMULATED AND MADE IN CANADA The most versatile toothpaste on the planet!! WHY ESSENTIAL? Lab tested and quality assured. Our Tablets have been tested as low abrasion. Essential is perfect for all of life's big adventures and anything in between. . CLEAN INGREDIENTS SUPPORTED BY SCIENCE We use 13 natural and clean ingredients.Each have a purpose for your oral health.A happy mouth equals a happy you. We can truly say: "flavour so nice, you'll wanna brush twice". NANO-HYDROXYAPATITE(10%) In other words, a fluoride alternative that was developed by NASA. 10% nano-hydroxyapatite has been clinically proven to remineralize tooth enamel at the same level as fluoride. PLASTIC FREE There will be no plastic in any of our products. EVER. Our pouches are home compostable and certified OK Home Compost and AS 5870. NO SULPHATES OR PARABENS Most conventional toothpaste contain SLS, which can affect people with sensitivities. We use a gentle, natural foaming agent derived from coconuts.