Pride of India brings naturally grown food and herbal products from India that enhance the overall health of the human body through the centuries long tradition of consuming pure foods from farm to table. Pride of India natural amla (Indian gooseberry) ground is indigenous to India and comes from the family of Phyllanthaceae. Gooseberries are edible as it is and also used for culinary purpose. Gooseberry powder is used in desserts such as pies, crumbles etc.