Professional strength food coloring delivers vibrant color in icings. This professional strength food coloring delivers vibrant color in icings and whipped toppings. The gel colors are freeze stable, with a minimal fading and no bitter after taste. To obtain the deepest reds, blues, greens, blacks, or other colors, mix your colored icings 1 day in advance, cover and store for later use - the colors will deepen overnight! Packaged in convenient squeeze bottles, gel colors can be dispensed one drop at a time so you can achieve precise colors. McCall's Liquid Soft Gel will color, bread & cookie dough, cake batter, whipped toppings, buttercream & royal icing, fondant, gum paste, marzipan, macarons, and pastillage Meets all food regulations as edible Color: Purple Violet Size: 250 ml, 10.5 oz net weight Plastic squeeze bottle with flip top lid