This tooth powder is packed with ingredients your mouth will love & is formulated with 5% hydroxyapatite for remineralization. There's no baking soda in it - a cheap, common ingredient in tooth powders - because many eventually find it irritating. No fluoride either. The herbs selected are loved for their impacts on oral health, keeping mouth tissues healthy & moist. The hydroxyapatite, clay & diatomaceous earth are mineral rich, which teeth love. This powder is: ✓ Non-toxic ✓ Vegan-friendly & cruelty-free ✓ Free of SLS & SLES ✓ Free of preservatives, synthetic fragrances, phthalates, sulfates, silicones, lakes & dyes ✓ Never tested on animals ✓ Handmade in Hawaiʻi INGREDIENTS: kaolin (kaolin clay), montmorillonite (french green clay), hydroxyapatite, azadirachta indica (neem) bark, diatomaceous earth, mentha spicata (spearmint), morinda citrifolia (noni) fruit, althaea officinalis (marshmallow) root, mentha spicata (spearmint) oil WT: 10 g. Contents sold by weight, not volume.