the be STRONG is for fine or damaged hair. Nettle and avocado oil strengthen while red clover stimulates the hair follicle for subtle volume and new growth. PH Balanced / Salon Grade / Natural. directions: lather in your hands or directly on your hair. We recommend shampooing twice for best results (a common tip and trick from professionals in the hair industry). Avoid contact with the eyes. storage instructions: after each use make sure the bar dries completely out on an elevated soap dish. Do not store in the shower as the water and humidity can erode the bars faster. Store in the open air and not the travel containers as it will make your bar nice and hard, and last longer. ingredients: Sodium Cocoyl Isethionate, Cetyl Alcohol, Decyl Glucoside, Sodium Lactate, Theobroma cacao (Cocoa) Seed Butter, Persea gratissima (Avocado) Butter, Persea gratissima (Avocado) Oil, Olea eruopaea (Olive) Fruit Oil, Trifolium pratense (Red Clover) Flower, Calendula officinalis Flower, Lavender