Evolving dry shaving for the eco-conscious consumer. Save water and get a better irritation free shave. Never shave in the shower again. Say goodbye to naked yoga in the shower with razor blades. THIS is a true dry shave innovation - DRY SHAVE GEL DO NOT APPLY IN THE SHOWER!! This is not a soap! This clear, no-lather, no-rinse shave technology will elevate your shaving game and give you a better faster shave WITHOUT WATER. Break out of the bathroom and shave anytime, anywhere.