Bullet Points • GENTLE HYPOALLERGENIC FORMULA - is carefully designed for the most sensitive eyes. This fragrance free mascara is suitable for contact lens wearers. • NATURAL WAXES AND CLAYS - to nourish and strengthen lashes. Naturally conditions to provide a smudge free, flake free finish. • MULTIPLE COLOR OPTIONS - in black, black-brown, and navy are pigmented for a subtle, or more dramatic look to make your eyes POP! • SOFT NATURAL LASHES - can be easily achieved with a specially designed brush for a smooth application. Buildable formula makes it easy to create full voluminous lashes. • ALL DAY WEAR - that will never smudge or budge.