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Alura is a brand born in pandemic when, tired of the pain the high heels and other shoes have caused me during my office days and not only, I decided to create a brand solely made by a woman for the comfort of other women. My legs were basically destroyed by my desire of looking good. Our core mission is to dedicate our services to our customers and to take CARE: our products are of genuine leather, hand-made, every single mode is verified and tried on by myself, always with comfort in my mind. Alura is a statement of feminity, comfort, pragmatism and elegance - no pain, but gain. - Raluca, 26, founder
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
60-day payment terms
Free returns on all opening orders
Unique products curated for your store
Unlock wholesale pricing
Alura is a brand born in pandemic when, tired of the pain the high heels and other shoes have caused me during my office days and not only, I decided to create a brand solely made by a woman for the comfort of other women. My legs were basically destroyed by my desire of looking good. Our core mission is to dedicate our services to our customers and to take CARE: our products are of genuine leather, hand-made, every single mode is verified and tried on by myself, always with comfort in my mind. Alura is a statement of feminity, comfort, pragmatism and elegance - no pain, but gain. - Raluca, 26, founder
