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While sharing a lunch in 2017, one detail attracts Ludovic's attention: three of his friends wear a black hair elastic on their wrists. They don't even seem to notice it anymore but find it unsightly. Amused he points it out and they concede that even if it is neither aesthetic nor pleasant, it avoids misplacing it... Intrigued by this little hassle encountered by so many women and girls, he then begins to imagine a bracelet that is both chic and practical. Yantra is then in the process of hatch... The young designer then works to concretize his idea to revive the power of the Yantra through a collection of clever and refined bracelets. The bracelets and orders are prepared by a team of workers with disabilities in Paris.
Sign up to unlock wholesale pricing on Yantra Paris and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on Yantra Paris and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on Yantra Paris and thousands of brands on Faire, the marketplace for retailers.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unlock wholesale pricing
While sharing a lunch in 2017, one detail attracts Ludovic's attention: three of his friends wear a black hair elastic on their wrists. They don't even seem to notice it anymore but find it unsightly. Amused he points it out and they concede that even if it is neither aesthetic nor pleasant, it avoids misplacing it... Intrigued by this little hassle encountered by so many women and girls, he then begins to imagine a bracelet that is both chic and practical. Yantra is then in the process of hatch... The young designer then works to concretize his idea to revive the power of the Yantra through a collection of clever and refined bracelets. The bracelets and orders are prepared by a team of workers with disabilities in Paris.
