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CéuLabel was founded in Barcelona in 2019 by native Brazilian Beatriz Cressoni, during her Master's degree in Lingerie and Swimwear. After working for a fashion house in Brazil, she started to question the fashion industry's practices. Dismayed by the questionable practices and the suspicious toxic dyes used into our second skin, as we like to call the underwear and clothes, she chose to create her ideal version of underwear. Looking for alternatives she was inspired by the centuries-old natural dyeing techniques. Plants have always been ready, willing, and able to cooperate with humanity, so the heart of Bea's creative process has always been to re-create harmony with plants and nature and to live happily again under the same sky- o mesmo Céu. All our underwear and clothes are dyed naturally in-house and made with certificated organic cotton. By choosing natural dyeing, we make sure that no one involved in the process of production is affected by the chemicals used in conventional dyeing. Not only we avoid any chemicals getting absorbed into no one's skin, but we also make sure that we aren't contributing to the pollution of rivers, seas, ground, and air.
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CéuLabel was founded in Barcelona in 2019 by native Brazilian Beatriz Cressoni, during her Master's degree in Lingerie and Swimwear. After working for a fashion house in Brazil, she started to question the fashion industry's practices. Dismayed by the questionable practices and the suspicious toxic dyes used into our second skin, as we like to call the underwear and clothes, she chose to create her ideal version of underwear. Looking for alternatives she was inspired by the centuries-old natural dyeing techniques. Plants have always been ready, willing, and able to cooperate with humanity, so the heart of Bea's creative process has always been to re-create harmony with plants and nature and to live happily again under the same sky- o mesmo Céu. All our underwear and clothes are dyed naturally in-house and made with certificated organic cotton. By choosing natural dyeing, we make sure that no one involved in the process of production is affected by the chemicals used in conventional dyeing. Not only we avoid any chemicals getting absorbed into no one's skin, but we also make sure that we aren't contributing to the pollution of rivers, seas, ground, and air.