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Our story begins at the end of our founder’s life as a Swedish diplomat, when a horseshoe caught his eye during a visit to the Grand Bazaar in Istanbul. The shop owner told him that finding a horseshoe brings good fortune. Being of the spiritual kind, our founder bought the horseshoe. Little did he know that he would find fortune shortly thereafter when he met the women who would become the mother of his firstborn child. His daughter is his biggest fortune in life. The horseshoe bracelet was initially designed as a tribute to the horseshoe that foretold our founder about his fortune to come. Finding inspiration from the equestrian world, it took a year to create a bracelet that he could proudly wear as a tribute to the horseshoe foretelling his fortune. Being the talk of the town, we started a journey to produce bracelets with a timeless elegant design and of the highest-quality.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Free returns on all opening orders
Unique products curated for your store
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Unlock wholesale pricing
Our story begins at the end of our founder’s life as a Swedish diplomat, when a horseshoe caught his eye during a visit to the Grand Bazaar in Istanbul. The shop owner told him that finding a horseshoe brings good fortune. Being of the spiritual kind, our founder bought the horseshoe. Little did he know that he would find fortune shortly thereafter when he met the women who would become the mother of his firstborn child. His daughter is his biggest fortune in life. The horseshoe bracelet was initially designed as a tribute to the horseshoe that foretold our founder about his fortune to come. Finding inspiration from the equestrian world, it took a year to create a bracelet that he could proudly wear as a tribute to the horseshoe foretelling his fortune. Being the talk of the town, we started a journey to produce bracelets with a timeless elegant design and of the highest-quality.
