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We have had multiple dogs over the years and we do our best to take care of them, including giving them proper nutrition to keep them healthy. Our passion for pet nutrition grew from a personal experience with our daughter's dog, Nikki. She was a 10 year old Shih Tzu, who had trouble walking with terrible back and joint pain. Our vet was no help and had no answers to address the pain and lack of mobility. At this point, I had been in the pet industry for years and had seen the benefits of feeding a high quality diet with whole food ingredients. I knew that better nutrition from quality ingredients could help her feel better. After a few weeks, the results were amazing. Nikki was running and playing like she was five years old again. After seeing that, I have been obsessed with pet nutrition. I studied pet nutrition and learned from some of the best food scientists and nutrition experts in the industry. I learned the different benefits of specific ingredients and how they can work together to benefit the whole health of dogs. I have worked for some good companies that were focused on nutrition, however, these companies failed to bring new innovation to pet nutrition. Therefore, I have taken what I learned and started a new nutrition and innovation focused company. Because family is everything to us, we thought it was appropriate to name our company after our three kids and our first puppy. JAC Pet Nutrition was born out of love for our family and our pets.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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We have had multiple dogs over the years and we do our best to take care of them, including giving them proper nutrition to keep them healthy. Our passion for pet nutrition grew from a personal experience with our daughter's dog, Nikki. She was a 10 year old Shih Tzu, who had trouble walking with terrible back and joint pain. Our vet was no help and had no answers to address the pain and lack of mobility. At this point, I had been in the pet industry for years and had seen the benefits of feeding a high quality diet with whole food ingredients. I knew that better nutrition from quality ingredients could help her feel better. After a few weeks, the results were amazing. Nikki was running and playing like she was five years old again. After seeing that, I have been obsessed with pet nutrition. I studied pet nutrition and learned from some of the best food scientists and nutrition experts in the industry. I learned the different benefits of specific ingredients and how they can work together to benefit the whole health of dogs. I have worked for some good companies that were focused on nutrition, however, these companies failed to bring new innovation to pet nutrition. Therefore, I have taken what I learned and started a new nutrition and innovation focused company. Because family is everything to us, we thought it was appropriate to name our company after our three kids and our first puppy. JAC Pet Nutrition was born out of love for our family and our pets.
