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Webinar recap: Level up your SEO on Faire—grow your brand reach

16 September 2025 | Published by Faire

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We’ve gathered key insights from our recent webinar, “Level Up Your SEO on Faire,” where both in-house and brand experts shared practical strategies to optimise your shop page, boost visibility, and drive more wholesale sales.

Search engine optimisation (SEO) is the process of appearing higher on search engines when a user searches for something related to what you do or sell.

Watch the full webinar here.

Key takeaways to improve your Faire SEO:

  • Optimise your product catalogue with our outlined tips and review the SEO checklist—your product listing optimisation is the foundation for how easily your products are found by buyers. 
  • Explore trend resources to inspire how you might incorporate trending keywords and seasonal opportunities into your SEO strategy.
  • Use Faire Direct on your website and social channels to increase visibility across search engines and capture every sale, at no commission.

Here’s what you’ll learn:

SEO foundations (3:55)

Understand the fundamentals when it comes to SEO on Faire—what it is, what’s important, how Faire ranks your products in search, and how selling directly to customers (D2C) differs from selling on Faire.

Optimisation tactics (12:45)

Get helpful checkpoints for you to consider when making updates to your catalogue and shop on Faire, such as product titles, descriptions, tags, and more. See real examples, before and afters, etc. (A quick summary is available in the SEO checklist.) 

Faire tools & strategies (27:02)

Discover how built-in Faire tools, like collections and Faire Direct, can improve your SEO. Embedding Faire Direct on your website lets you capture every sale with ease—at no commission. 

You’ll also learn about seasonal optimization, even if you aren’t adding new products to your line. 

Success story: TELETIES team (33:52)

Gain insights from TELETIES’ Wholesale Manager, Kellie Carlson. Learn how strategic SEO practices and effective use of Faire tools significantly elevated their wholesale growth.

FAQs (42:20)

Get clear, actionable answers to common questions about selling on Faire, optimising your presence, and making the most of available resources.

Ready to elevate your brand’s SEO and sales on Faire?

New to Faire? Sign up to shop, or apply to sell.

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