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The festive season is the perfect opportunity to express your gratitude and strengthen the bond with the people who support your brand all year round. Now’s the time to surprise your customers, delight them, and reward their loyalty. From handwritten cards to small gifts and exclusive offers, here are seven thoughtful ideas to show your appreciation and build long-term relationships.
Reward loyalty with discounts
A simple yet effective way to say thank you is to offer discounts or vouchers to loyal customers. You could provide an instant discount or a coupon for a future purchase. Alternatively, create a loyalty programme where customers earn rewards for every order.
To strengthen relationships locally, consider offering a discount for repeat buyers who collect their orders in person. And for your most loyal customers, give them early access to new products or exclusive festive deals. Small gestures like these make your regular customers feel truly valued.
Include a surprise gift or sample
During this time of giving, small gestures can go a long way. Add a free gift to each order or send a thoughtful token of appreciation along with a thank-you card. It could be an ornament, a sweet treat, a gift card, or one of your own products — it’s also a great way to make use of any leftover stock at the end of the year.
You could also include a free sample of another product. This makes customers feel valued while encouraging them to explore more of your range.
Celebrate milestones together
Customer appreciation shouldn’t be limited to the festive period. Invite your community to celebrate important milestones with you — whether it’s an anniversary, an expansion, or an exciting collaboration. Including them in these moments helps them feel part of your journey.
You might run a special sale, organise a giveaway, or simply send a celebratory email to mark the occasion and share your thanks. Even a short, heartfelt message can leave a lasting impression.
Give back
Another meaningful way to show appreciation is by supporting a cause that matters to your community. Consider donating to a charity or local initiative that resonates with your customers, or ask them which causes they’d like you to support this year.
You can even encourage participation by offering a small discount or gift to those who can show proof of donation. Giving back is a powerful way to show appreciation for your customers, your team, and your community.
Add a personal touch to your packaging
Thoughtful details can make every order feel special. A thank-you card, sticker, postcard, or small illustration can make your parcels more memorable and leave a positive impression.
These small touches show that you care about every customer experience and help strengthen their connection to your brand.
Send a thank-you card
A simple “thank you” can have a big impact. Take the time to send handwritten cards to your most loyal customers, or include one with each order. If you’re short on time, a heartfelt email works just as well.
This is an easy yet meaningful way to nurture lasting relationships with your community.
Host a giveaway for your social media followers
Say thank you to your online community with an exclusive giveaway or offer. Share a special discount code just for your social media followers, or invite them to post photos showing how they use or gift your products.
This not only boosts engagement and brand visibility but also helps you stay connected with your audience in a genuine way.
For more seasonal success tips, read our guide, explore insider advice, and learn how to manage delivery delays and supply chain challenges this year.
