KISS MORE, SAY LESS CINNAMON for sweet & spicy nothings Make your mouth so fresh and so clean with Routine toothpaste cream. Kiss kiss, bang bang and don't forget to scrape your tongue silly goose. Featuring moonlight charged essential oils and mineral rich hydroxyapatite, to polish those ivories and give your cakehole good mouth feels and youthful longevity. Benefits of hydroxyapatite - Enhances enamel remineralization - Prevents dental hypersensitivity - Restores natural white smile - Safe if accidentally swallowed Things to love about Routine Toothpaste: - Flouride-Free - Hydroxyapatite & nano-hydroxyapatite - Recyclable sugarcane tube - Fresh clean finish - No artificial flavours - No SLS / parabens - 100% yummy - Made wild in the Canadian Rockies Tested on human friends, never animal friends.