Head’s up! This hat is softer than soft. Our newborn hat plays nice with all of our blankets and bodysuits. Add it to the mix to keep their heads warm. Think of regular cotton but with better fibers. The reason pima is more sought after than standard material is because it lasts longer and is softer to the touch. In fact, the fibers in pima is 50 percent longer than regular materials, making this type extra soft since it's made up of the fluffiest part of the bulb.