The best value natural laundry detergent available! • Powerful active ingredients • Does not irritate sensitive skin • HE safe • Very concentrated- use half of what conventional detergents require • Rinse water is not toxic to aquatic life • Biodegradable Unlike the leading “natural” brands, our laundry detergent is free from irritating and carcinogenic toxic ingredients like sodium laureth sulfate, alcohol ethoxylates, and saponified oils that leave deposits behind (potassium cocoate, olivate, oil). • SLS, SLES Free • Ethoxylated Alcohol-Free • Petroleum Free • Dioxane-Free (found in SLES, PEG) • Paraben Free (aka Germaben) • Phthalate Free • Bleach Free • Phosphate Free • Formaldehyde-Free (aka Germaben, Germall, DEA) • Chlorine Free • Triclosan Free • Dye Free We sell bulk, wholesale supplies to refill shops, general stores, apothecaries, farmer's markets, health stores, stations, and pop-up stores.