This is white chocolate as it should be, totally pure and sublimely creamy. It comes down to beautiful ingredients and perfect balance. Natural cocoa butter, raw cane sugar and milk all in perfect harmony, and since it’s not too sweet and there's no vanilla, the flavour notes of the cacao really shine through. Take a small bite, and as it melts you will soon realise that this is a most unusual and heavenly square of chocolate. 100% Natural. Soya Free. Gluten Free. Direct Trade. Artisan Chocolate. We make our chocolate in small batches, at low temperatures, taking up to 21 days (industrial chocolate takes a few hours). Ethically sourced - Direct Trade. Being a cocoa farmer himself, Willie puts the farmers at the heart of how he does business, buying all his cacao Direct Trade, paying a higher price premium than Fair Trade.