• Semi-permanent hair dye. • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring. • To keep your color as long as possible, use Holyplex hair care. Loved reminds you to love yourself first and foremost! This highly pigmented shade is a sultry, berry pink. Like most of our colors, Loved turns out most accurately on pre-bleached hair to at least level 9 (light blonde). It will most likely slowly fade into a strawberry blonde. Get creative - create a dark rosewood color by mixing Loved with Rage red! EAN: 8720726538237